Designing innovative experiences that provide just in time learning.

Why a coconut? Because a coconut is classified as both a seed and a fruit—the beginning and the end of the cycle of life, which continues onward. A coconut is difficult to open but provides a worthwhile reward inside. You just need a bit of persistence and creativity to crack it. Every coconut is unique, exotic (to us at least), and definitely not a low hanging fruit. We believe deeper learning is a lot like a coconut. 

We named one of our cats Coconut because the word resonates so clearly for us… she is the third stray we have picked up, the second in Riyadh.